MERCEDES-BENZ POPS UP IN THE TRAFFORD CENTRE WITH A NEW RETAIL EXPERIENCE

Shoppers at Manchester’s intu Trafford Centre will experience a more powerful kind of retail experience this weekend, following the opening of the latest Mercedes-Benz Pop Up shop. Designed to bring the Mercedes-Benz product range to the public in new and surprising ways, the temporary installation will feature some of the company’s most popular models, allowing shoppers to experience the cars up close, and also to find out more about the award-winning Mercedes-Benz range.

Alongside the recently revised A-Class, which now features even higher levels of equipment and greater efficiency than ever, the Pop Up shop will play host to the award-winning C-Class model. The rest of the comprehensive Mercedes-Benz range can be explored using the in-store configurator, which allows customers to create their perfect car online. 

For those looking for something they can carry home, a host of Mercedes-Benz Collection Items will be available, from keyrings to baseball caps to stylish jackets to sleek luggage. Motorsport fans are also catered for with pieces from the MERCEDES AMG PETRONAS Formula One range.

The Pop Up shop is a joint project between Mercedes-Benz UK and Mercedes-Benz Retail Group, following the success of similar shops at the Bullring in Birmingham and at Westfield Shopping Centre in Stratford, East London.

The Mercedes-Benz Pop Up shop can be found at Lower Regent Crescent (near Debenhams), intu Trafford Centre, Manchester M17 8AA. It is open until 11 October.

The shop is open Mon-Fri 10am–10pm, Saturday 10am-9pm and Sunday 12pm-6pm.

For more information on Mercedes-Benz Cars, or to find your nearest retailer, visit www.Mercedes-Benz.co.uk


ENDS

For more information you can contact:

Rob Halloway
Communications & Events Director,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd

T: +44 (0) 19 08 24 59 48
M: +44 (0) 78 10 79 45 32
Debbie Hull
PR Manager, Brand and Lifestyle
Communications, Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 13
M: +44 (0) 78 41 45 14 44
   
Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Communications, Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 30
M: +44 (0) 77 69 64 07 19
Jo Watkins
Senior Press Officer, Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 11 15
M: +44 (0) 78 34 19 87 47
   
Lydia French
Press Officer, Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 59 32
M: +44 (0) 77 48 93 31 24
 
   

About Mercedes-Benz in the UK

Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain. 

As well as selling cars, vans, trucks, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey.  Mercedes-Benz World has welcomed 1.5 million visitors since it opened in 2006.

The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 colleagues at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz HighPerformancePowertrains and the Mercedes AMG PETRONAS Formula 1™ team, where 1000 dedicate their work to Grand Prix Engineering.

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Mercedes-Benz pops up in the Trafford Centre with a new retail experience

Mercedes-Benz pops up in the Trafford Centre with a new retail experience

Mercedes-Benz pops up in the Trafford Centre with a new retail experience

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