Mercedes-Benz already passes sales of 1.5 million units in the first eight months

  • Mercedes-Benz unit sales in first eight months up by 1.1% to 1,512,268 cars.
  • In August, 155,918 vehicles were sold worldwide (-8.5%).
  • E-Class Saloon and Estate achieved new sales record of 25,367 units in August (+0.4%).
  • Worldwide sales of the smart brand in August increased by 9.8% to 8,470 units.
  • The first fully-electric SUV of the EQ product and technology brand – the EQC (combined power consumption: 22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures)* – had its world premiere in Stockholm.

Stuttgart – Mercedes-Benz delivered 1,512,268 vehicles to customers worldwide in the first eight months of this year, thus setting a new record (+1.1%). Never before in the company’s history were sales of 1.5 million vehicles achieved earlier in the year. Mercedes-Benz sold 155,918 (-8.5%) vehicles worldwide in August, the 30th consecutive month with global sales of more than 150,000 units due to the ongoing strong demand for cars with the three-pointed star. As expected, however, there was an impact on unit sales in August from challenges relating to vehicle availability, including model changes and delays in vehicle certification in some markets. Nevertheless, Mercedes-Benz defended in the first eight months of the year its position as the best-selling premium brand worldwide.

“I am delighted that Mercedes-Benz reached the mark of 1.5 million cars delivered earlier than ever in the year. As a strong team, we will continue to work on meeting the ongoing high demand for our vehicles, also again in terms of delivery,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “And with the EQC, we have presented the first fully-electric SUV of our EQ product and technology brand to the world public in Stockholm. We will set additional markers and impulses in the market with the EQC,” Seeger continued.

Mercedes-Benz unit sales by region and market

In Europe, Mercedes-Benz sold 54,989 vehicles in August (-10.7%). In the first eight months of the year, sales totalled 597,347 units (-3.9%). In Germany, the domestic market, Mercedes-Benz delivered 21,442 vehicles with the three-pointed star in August (-14.8%) and a total of 195,163 cars were handed over to customers in Germany in the first eight months of this year (-4.2%). In France, Spain, Sweden, Poland and Denmark, more cars with the star were sold in the first eight months than ever before in that period.

In the Asia-Pacific region, demand for Mercedes-Benz models in the first eight months of the year led to a new record of 639,184 units sold (+9.8%). Last month, the brand with the star delivered 72,342 vehicles in that region, which is just slightly below the prior-year level
(-1.3%). In China, the biggest market, a new high for an August was achieved with sales of 53,295 cars (+5.5%). So far this year, 446,075 vehicles have been handed over to customers – more than ever before in the first eight months of a year (+13.9%). Mercedes-Benz achieved additional sales records for the first eight months also in Japan, India, Thailand and Malaysia.

In the NAFTA region, 24,538 vehicles with the three-pointed star were delivered to customers last month (-19.5%) and a total of 240,671 Mercedes-Benz cars were sold in the period of January to August (-5.5%). Mercedes-Benz delivered 199,215 vehicles in the USA in that period (-6.6%) and 20,339 in August (-19.8%). The brand with the star defended its market leadership in the US premium segment in the first eight months. Thanks to strong growth in Mexico, Mercedes-Benz once again achieved record unit sales in that market for an August and for the first eight months.

Mercedes-Benz unit sales by model

The E-Class Saloon and Estate set a new record with sales of 25,367 units last month (+0.4%). Since the market launch of the current models, more than 700,000 customers worldwide have been delighted to receive their new E-Class Saloon or Estate.

Mercedes-Benz increased its sales of the S-Class Saloon in August by 30.3% to 5,254 units. From January to August, more than 53,000 units of the S-Class Saloon were sold (+26.6%). Thanks to a double-digit growth rate worldwide, the Mercedes-Maybach S-Class Saloon achieved its highest unit sales so far in the first eight months of a year.

A new record was set by the SUVs in the first eight months of this year: Worldwide, a total of 541,120 SUVs with the star were delivered, an increase of 5.4%. An important driver of this growth was the global popularity of the GLC and GLC Coupés. The sales success of the midsize SUVs from Mercedes-Benz will be continued with the EQC, which had its world premiere in Stockholm as the first fully electric SUV from the EQ product and technology brand.

smart

8,470 customers worldwide were delighted to take delivery of their new two- or four-door urban microcars in August (+9.8%) and a total of 85,534 units were sold in the period of January to August (-2.6%). The transition of smart into a purely electric brand continues successfully: Never before were so many units of the electric smart models sold in an August or in the first eight months of a year as in 2018.

Overview of Mercedes-Benz Cars unit sales

 

August 2018

Change in %

Jan-Aug. 2018

Change in %

Mercedes-Benz

155,918

-8.5

1,512,268

+1.1

smart

8,470

+9.8

85,534

-2.6

Mercedes-Benz Cars

164,388

-7.7

1,597,802

+0.9

 

 

 

 

 

Mercedes-Benz unit sales in the regions/markets

 

 

 

 

Europe

54,989

-10.7

597,347

-3.9

- thereof Germany

21,442

-14.8

195,163

-4.2

Asia-Pacific

72,342

-1.3

639,184

+9.8

- thereof China

53,295

+5.5

446,075

+13.9

NAFTA

24,538

-19.5

240,671

-5.5

- thereof USA

20,339

-19.8

199,215

-6.6


Contacts:

Evelyn Schwedes, +49 711 17-49903, evelyn.schwedes@daimler.com
Katja Liesenfeld, +49 711 17-32972, katja.liesenfeld@daimler.comSofia Stauber, +49 711 17-40598, sofia.stauber@daimler.com

Further information from Daimler is available at:
www.media.daimler.com and www.daimler.com


Note:
Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks,
Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drive trains with the long-term goal of locally emission-free driving: from hightech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study „The Anatomy of Growth“, 10/5/2016), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2017, the Group sold around 3.3 million vehicles and employed a workforce of more than 289,300 people. With application of IFRS 15 and IFRS 9 in financial year 2017, Group revenue would have amounted to €164.2 billion and Group EBIT would have amounted to €14.3 billion. Before application of IFRS 15 and 9, Group revenue in 2017 amounted to €164.3 billion and Group EBIT amounted to €14.7 billion, as previously reported.

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