Mercedes-Benz begins fourth quarter with new sales record

  • Last month, Mercedes-Benz sold 190,021 vehicles worldwide – more than ever before in an October (+3.9%).
  • From January to October, unit sales by Mercedes-Benz of 1,905,108 vehicles were slightly above the high prior-year level (+0.3%).
  • Progress with vehicle availability positively affected unit sales in October for example in Europe (+3.9%) and Germany (+16.7%).
  • In the first ten months of the year, sales in China reached more than
    550,000 units (+12.7%).
  • Compact cars and SUVs achieved new October records worldwide.

Stuttgart – Mercedes-Benz started the fourth quarter with a new record in unit sales. Worldwide, the brand with the three-pointed star delivered 190,021 vehicles, surpassing the previous best October unit sales from last year by 3.9%. In the first ten months of the year, deliveries of 1,905,108 units by Mercedes-Benz were slightly above the high prior-year level (+0.3%). As planned, progress was made last month with worldwide vehicle availability in order to meet the ongoing high demand for the cars with the star. However, unit sales continued to be affected by model changes - for example in the high-volume segment of compact cars and for the C-Class - and by delays with certification in some international markets. In the past month, the brand with the three-pointed star maintained its market leadership in the premium segment in the markets Germany, France, Italy, Spain, Switzerland, Portugal, South Korea, Japan, Australia, Canada and the USA, among others.

“Thanks to the worldwide intensive efforts of the entire Mercedes-Benz Cars team, we started the fourth quarter with a new sales record. We will continue to drive this positive development forward together until the end of the year. Our goal is clear: We want to delight our customers with their desired cars as quickly as possible,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “The new C-Class Coupé and Cabriolet are already having an impact: More than 12,500 dream cars delivered worldwide ensured a golden October for the Coupés, Cabriolets and Roadsters from Mercedes-Benz. In Germany alone, unit sales of those models posted a substantial increase of more than 25%.”

Mercedes-Benz unit sales by region and market

In Europe, Mercedes-Benz increased its unit sales compared with the previous year and sold 79,994 vehicles last month, representing growth of 3.9%. In the first ten months of the year, a total of 768,950 units were sold (-3.9%). In Germany, Mercedes-Benz delivered 29,203 cars with the star last month (+16.7%). The new A-Class was especially popular with a strong sales growth in the domestic market of 86.7% in October. Among others, in France, Spain, Belgium, Switzerland, Poland, Denmark, Finland and Hungary, more cars of Mercedes-Benz were sold than ever before in an October.

In the Asia-Pacific region, sales reached a new record of 72,429 units last month (+7.9%) and Mercedes-Benz delivered 787,027 cars to customers in the first ten months of the year (+8.1%). And with 50,231 units in China, the biggest market, more vehicles were delivered than ever before in an October (+9.2%). In the period of January to October, Mercedes-Benz delivered 550,938 vehicles to customers in China – more than ever before in the first ten months of a year (+12.7%). Mercedes-Benz set more records for unit sales in the first ten months also in India, Thailand and Malaysia.

In the NAFTA region, 32,778 vehicles were delivered to customers last month (-4.0%). From January to October, unit sales there totalled 304,722 Mercedes-Benz cars (-5.8%). In the United States, 27,537 cars were handed over to customers in October (-4.9%) and 252,921 in the first ten months of the year (-6.7%). Thanks to ongoing strong growth rates, Mercedes-Benz set new sales records in Mexico in October as well as in the first ten months.

Mercedes-Benz unit sales by model

In October, more than 12,500 dream cars were delivered by Mercedes-Benz. The good weather in Europe last month was one of the factors with a positive effect on sales, resulting in an overall worldwide increase of 1.4%. The C-Class Coupé and Cabriolet as well as the S-Class Coupé were particularly popular in October. The new C-Class had its market launch in Europe in July and has been available also in the United States and China since September.

Sales of the compact cars set a new October record last month: More than 54,500 models of the A-Class, B-Class, CLA, CLA Shooting Brake and GLA were delivered worldwide (+8.1%). The compact cars are within a changeover to the next generation of those models. The A-Class Saloon and the new B-Class will be launched in the coming months as representatives of this generation. The A-Class, of which the new model has been available from dealers since May, achieved in October a double-digit growth of over 20%.

A new record was set by the SUVs in October: Worldwide, approximately 68,000 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class were delivered. The midsize SUVs continued their success. Approximately every other SUV delivered in October was a GLC or a GLC Coupé. The G-Class was also popular, with sales reaching a new record level for an October.


In October, a total of 11,202 customers were delighted to take delivery of their new two-door or four-door urban microcar (+3.0%). The smart brand increased its unit sales last month especially in its main markets, Germany (+22.8%) and Italy (+19.0%). In addition, smart models were very popular in October also in Portugal and Austria, with a double-digit sales growth in both countries. In the first ten months of the year, 107.586 cars of the smart brand were sold (-3.5%). Unit sales of the electric smart models reached new records worldwide both in October and in the first ten months.

Overview of Mercedes-Benz Cars unit sales


October 2018

Change in %

Jan.-Oct. 2018

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Mercedes-Benz Cars






Mercedes-Benz unit sales in the regions/markets







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Christopher R. Springer, +49 711 17-33806, 
Katja Liesenfeld, +49 711 17-32972, 
Sofia Stauber, +49 711 17-40598, 

Further information from Daimler is available at:  and 

Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report.

If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drive trains with the long-term goal of locally emission-free driving: from hightech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study, 10/4/2018), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi.

The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2017, the Group sold around 3.3 million vehicles and employed a workforce of more than 289,300 people. With application of IFRS 15 and IFRS 9 in financial year 2017, Group revenue would have amounted to €164.2 billion and Group EBIT would have amounted to €14.3 billion. Before application of IFRS 15 and 9, Group revenue in 2017 amounted to €164.3 billion and Group EBIT amounted to €14.7 billion, as previously reported.