Mercedes-Benz has opened its latest Pop-Up Shop in Leicester’s Highcross shopping centre.
Customers can experience a selection of the most popular Mercedes-Benz models up close, including the brand new A-Class with MBUX infotainment system, and the all-electric smart EQ fortwo. In the Approved Used Zone, customers can explore the best-selling GLC.
In the Mercedes-AMG Petronas Motorsport Formula One™ zone, there is the opportunity to compete against friends and family for the fastest lap time in the Mercedes-AMG Petronas Motorsport Formula One™ simulator. Customers are encouraged to share their results and photos on social media using the hashtag #MBPopUp.
A variety of gifts are available to buy, and customers showing their Mercedes-Benz or smart key receive 10 per cent off all items in-store. This includes stylish watches, branded keyrings and sleek luggage, as well as a selection of fragrances. For just £1, customers can also benefit from the Christmas gift-wrap service, with all proceeds being donated to Mercedes-Benz’s charity partner Laureus.
Interactive displays in-store include the AMG sound wall, allowing customers to hear Mercedes-AMG engines. Children can also be entertained with iPad games and a drawing station in the Kids Zone. On Sunday 16th December, customers can enjoy the festive atmosphere created by carol singers between 11am-12pm and 2pm-3pm, and in the week following, enjoy mulled wine and mince pies from 12pm onwards.
Leicester Pop-Up Shop is a joint project between Mercedes-Benz Cars UK and Inchcape, which operates 12 Mercedes-Benz dealerships across the UK. The store is located on the Upper Mall adjacent to All Saints, replacing the previous Zara unit. The store is open for six weeks until 18th January. Opening hours are 9am to 8pm Monday to Friday, 9am to 7pm on Saturdays and 11am to 5pm on Sundays.
To find out more about Mercedes-Benz Cars, please visit our website:
About Mercedes-Benz in the UK
Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain.
As well as selling cars, vans, trucks, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over 3 million visitors since it opened in 2006.
The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 colleagues at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz HighPerformancePowertrains and the Mercedes AMG PETRONAS Formula 1™ team, where 1000 dedicate their work to Grand Prix Engineering.