Mercedes-Benz delivers more than 180,000 vehicles worldwide in January

  • Mercedes-Benz delivered 180,539 vehicles worldwide last month (-6.7%).
  • In China, more than 70,000 Mercedes-Benz vehicles were delivered in a month for the first time (+4.8%).
  • The new A-Class with the intuitive and adaptive MBUX multimedia system continued along its growth path for the fifth consecutive month, achieving a strong sales increase of approximately 35% in January.
  • “2019 will be a challenging year for the entire industry. But we expect to inspire our customers with new models – especially in the second half of the year – and therefore aim to achieve a slight increase in unit sales and a new record in the full year,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.
  • Worldwide sales were impacted at the beginning of the year primarily by model changes in the high-volume segments.

Stuttgart – Mercedes-Benz delivered 180,539 vehicles to its customers all over the world in January (-6.7%). The second-best start to a year for sales was influenced by important model changes in the high-volume SUV and compact-car segments. In particular, the model change of the B-Class, CLA and GLE, each with a double-digit sales decrease, had a negative impact on total unit sales worldwide despite the ongoing high demand for the cars with the star. From today’s perspective, the company expects the model changes to affect deliveries in the first quarter. With a high degree of probability, the full year will be affected also by exogenous challenges and geopolitical risks.

At the same time, Mercedes-Benz Cars assumes that the model offensive will lead to sales growth in the second half of the year. The company with the three-pointed star therefore expects to slightly increase its worldwide unit sales overall, and to achieve another record in 2019. Last month, Mercedes-Benz defended its market leadership in the premium segment in markets including Germany, the United Kingdom, France, Switzerland, Portugal, Denmark, Finland, Czech Republic, South Korea, the United States, Canada and Brazil.

“With more than 180,000 vehicles delivered, Mercedes-Benz has started the year 2019 with the second-best January ever. Last month was below the strong figure for the previous year; this was in line with our expectations, however, due to important model changes. With the B-Class, the CLA and the GLE, we look forward in the coming months to the new generations of models very popular with our customers and expect the model offensive in our high-volume segments to provide significant sales impetus,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “2019 will be a challenging year for the entire industry. But we expect to inspire our customers with new models – especially in the second half of the year – and therefore aim to achieve a slight increase in unit sales and a new record in the full year.”

Mercedes-Benz unit sales by region and market

In Europe, Mercedes-Benz sold a total of 57,963 vehicles in January (-11.2%). In the core market of Germany, 19,296 models with the star were delivered – representing an 11.9% decrease in unit sales. The new A-Class continues to be especially popular with customers in Europe and Germany, with strong double-digit growth at the start of the year.

In the Asia-Pacific region, 93,234 vehicles with the star were handed over to customers last month (-1.3%). In China, the largest sales market, 71,697 units were delivered to customers - the best start to a year so far (+4.8%). In addition, for the first time more than 70,000 Mercedes-Benz cars were sold in China in one month. The main drivers of this development were once again the long-wheelbase versions of the C-Class and E-Class sedan, both of which posted double-digit growth.

In the NAFTA region, Mercedes-Benz sold a total of 26,068 vehicles in January (-11.5%). A total of 22,507 customers in the United States were delighted to receive their new model with the three-pointed star last month (-11.1%). In particular, the C-Class sedan was very popular by customers in the USA, resulting in a sales increase compared to previous year.

Mercedes-Benz unit sales by model

In January, the SUVs from Mercedes-Benz were well below the previous year's high level, with sales of more than 60,000 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class models (-15.9%). Above all, the GLE model change had a dampening effect on unit sales.

The new C-Class Saloon and Estate have started the year 2019 with their best-ever January. More than 36,000 customers were delighted to take delivery of their new C-Class Saloon or Estate last month, representing a worldwide increase of 2.8% in unit sales of those models. The C-Class Saloon was especially popular in January for example in Germany, the United Kingdom and China, with double-digit sales growth in each of those markets.

At the start of the big model-change year for the compact cars, more than 41,000 customers opted for an A- or B-Class, a CLA, CLA Shooting Brake or a GLA (-5.2%). Above all, the model changes for the B-Class and the CLA had an impact on sales of the high-volume compact models. The new CLA was unveiled at the beginning of the year at CES in Las Vegas. For the fifth month in a row, the new A-Class demonstrated the growth impetus that the new models provide for sales following the successful launch: Worldwide deliveries of the model rose by approximately 35% in January.

smart

In January, 8,297 vehicles of the smart brand were sold (-10.1%). In Germany, sales of the two- and four-door urban microcars reached a new January record with an increase of approximately 8%. The smart models were especially popular also in France, resulting in strong double-digit sales growth.

Overview of Mercedes-Benz Cars unit sales

 

January 2019

Change in %

Year to January 2019

Change in %

Mercedes-Benz

180,539

-6.7

180,539

-6.7

smart

8,297

-10.1

8,297

-10.1

Mercedes-Benz Cars

188,836

-6.8

188,836

-6.8

 

 

 

 

 

Mercedes-Benz
unit sales in the regions/markets

 

 

 

 

Europe

57,963

-11.2

57,963

-11.2

- thereof Germany

19,296

-11.9

19,296

-11.9

Asia-Pacific

93,234

-1.3

93,234

-1.3

- thereof China

71,697

+4.8

71,697

+4.8

NAFTA

26,068

-11.5

26,068

-11.5

- thereof USA

22,507

-11.1

22,507

-11.1

 

Contacts:
Christopher R. Springer, +49 711 17 33806, christopher_renz.springer@daimler.com
Katja Liesenfeld, +49 711 17 32972, katja.liesenfeld@daimler.com
Sofia Stauber, +49 711 17 40598, sofia.stauber@daimler.com

Further information on Daimler is available on the Internet:
www.media.daimler.com and www.daimler.com

Note:
Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted.

The figures in this document are preliminary and have neither been approved yet by the Supervisory Board nor audited by the external auditor.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report.
If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks,
Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s largest producer of trucks above 6 tons. Daimler Financial Services provides financing, leasing, fleet management, investment products and brokerage of credit cards and insurance, as well as innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drive trains with the long-term goal of locally emission-free driving: from hightech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study, 10/4/2018), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2018, the Group sold 3.4 million vehicles and employed a workforce of around 298,700 people. Group revenue amounted to €167.4 billion. Group EBIT amounted to €11.1 billion.

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