Mercedes-Benz sells more than 150,000 cars in February

  • Mercedes-Benz sold 152,690 vehicles worldwide in February (-6.7%).
  • In Germany, the best February unit sales of the past ten years were achieved with 23,119 Mercedes-Benz cars sold (+7.3%).
  • The new B-Class was launched in Europe on February 16 and posted a sales increase of more than 16% last month in this region.
  • In the first two months of the year, Mercedes-Benz sold 333,229 units (-6.7%).
  • “We assume that the ongoing model changes will result in significant sales impetus in the coming months. At Mercedes-Benz, we continue to see strong demand worldwide for our current and new models,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.

Stuttgart – In the first two months of this year, Mercedes-Benz delivered 333,229 cars worldwide (-6.7%). In February, 152,690 vehicles with the three-pointed star were sold worldwide (-6.7%). The model changes in the highest-volume segments SUVs and compact cars had an impact on sales in all regions also last month. The worldwide decrease in unit sales compared with the same month of last year is largely due to the discontinuation of the predecessor models of the CLA and the GLE. Meanwhile, the new B-Class had a positive effect on sales in Europe. B-Class deliveries increased more than 16% in Europe in the month of market launch and in Germany even more than 40%. Since the beginning of the year, Mercedes-Benz has maintained its market leadership in the premium segment in markets including Germany, the United Kingdom, Italy, France, Switzerland, Portugal, Poland, Denmark, South Korea, Australia, the United States, Canada and South Africa.

“We are delighted that the new B-Class has had such a positive impact on Mercedes-Benz unit sales so soon after the market launch in Europe. At the Geneva International Motor Show, we presented the latest generation of our top-selling SUV, the GLC, which will ensure further enthusiasm among our customers this year,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “We assume that the ongoing model changes will result in significant sales impetus in the coming months. At Mercedes-Benz, we continue to see strong demand worldwide for our current and new models.”

Mercedes-Benz unit sales by region and market
In Europe, Mercedes-Benz sold a total of 63,560 vehicles in February (-0.1%). The model change of the GLE and the discontinuation of the previous model had an impact on sales in various European markets. In Germany, the core market, 23,119 cars with the three-pointed star were delivered, representing an increase of 7.3%. This was the best February in the past ten years for unit sales in Germany. In the domestic market of Mercedes-Benz, the sales growth was driven in particular by the new A-Class, the new B-Class, and the new C-Class Saloon and Estate. In February, Mercedes-Benz was also able to increase its total unit sales in markets including France, Belgium, Russia, the Netherlands and Poland.

In the Asia-Pacific region, 59,253 cars were delivered to customers by Mercedes-Benz in February (-9.8%). In China, where sales are traditionally weaker in the month of the Chinese new year, 40,733 customer decided in favour of a car with the star (-5.4%). Sales in January and February totalled 112,430 units, more than ever before in the first two months of a year in China (+0.9%).

In the NAFTA region, Mercedes-Benz posted total unit sales of 25,757 cars delivered last month (-14.0%). In the core market, the United States, a total of 21,660 customers were delighted to receive their new automobile with the star (-12.5%). The model changes also had an impact in the USA, with a double-digit drop in unit sales of the GLE for example. Sales of the new C-Class Saloon increased at a double-digit rate in the USA in February.

Mercedes-Benz unit sales by model
Sales of Mercedes- Benz compact cars in the first two months of 2019 were slightly above the prior-year level: More than 81,700 customers were delighted to receive their new A- or B-Class, CLA, CLA Shooting Brake or GLA in January and February (-4.6%). Meanwhile, the model change for the compact cars continues. The new A-Class recorded sales growth worldwide for the sixth month in succession (+20.8%). Following the market launch of the new B-Class in Europe on February 16, the new model achieved double-digit growth in deliveries in Europe, especially in Germany, the United Kingdom, France and Spain.

Sales of the new C-Class Saloon and Estate models have reached a new high with approximately 66,500 cars delivered in the first two months of this year (+4.9%). Sales of the new C-Class Estate in particular increased worldwide in February (+15.8%). Last month, every fifth vehicle sold worldwide by Mercedes-Benz was a C-Class Saloon or Estate.

Of the Mercedes-Benz dream cars, approximately 11,000 Coupés, Cabriolets and Roadsters were delivered to customers worldwide in February (-3.0%), including the popular CLS Coupé. In the first two months of the year, every fourth dream car with the star sold worldwide was a CLS Coupé.

smart
In February, 7,854 cars of the smart brand were sold (-6.1%). Sales in Germany of the two- and four-door urban microcars reached a new record with an increase of more than 11% in the first two months of the year. The smart models were popular also in France, Portugal and Switzerland in February, with double-digit sales growth in each of those markets.

Overview of Mercedes-Benz Cars unit sales

 

February 2019

Change in %

Year to February 2019

Change in %

Mercedes-Benz

152,690

-6.7

333,229

-6.7

smart

7,854

-6.1

16,151

-8.2

Mercedes-Benz Cars

160,544

-6.6

349,380

-6.7

 

 

 

 

 

Mercedes-Benz 
unit sales in the regions/markets

 

 

 

 

Europe

63,560

-0.1

121,523

-5.7

- thereof Germany

23,119

+7.3

42,415

-2.4

Asia-Pacific

59,253

-9.8

152,487

-4.8

- thereof China

40,733

-5.4

112,430

+0.9

NAFTA

25,757

-14.0

51,825

-12.7

- thereof USA

21,660

-12.5

44,167

-11.8


Contact:

Christopher R. Springer, +49 711 17 33806, christopher_renz.springer@daimler.com
Katja Liesenfeld, +49 711 17 32972, katja.liesenfeld@daimler.com
Sofia Stauber, +49 711 17 40598, sofia.stauber@daimler.com

Further information on Daimler is available on the Internet: 
www.media.daimler.com and www.daimler.com


Note: 
Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies;
 a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; 
the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

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Daimler AG is one of the world's most successful automotive companies. With its Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services divisions, the Group is one of the leading global suppliers of premium cars and is the world's largest manufacturer of commercial vehicles over six tons. Daimler Financial Services offers financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services. The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Daimler sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation.
The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire. Daimler continues to invest systematically in the development of efficient powertrains – from high-tech combustion engines and hybrid vehicles to all-electric powertrains with battery or fuel cell – with the goal of making locally emission-free driving possible in the long term. The company's efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. Daimler regards it as its aspiration and obligation to live up to its responsibility to society and the environment. Daimler sells its vehicles and services in nearly every country of the world and has production facilities in Europe, North and South America, Asia and Africa. In addition to Mercedes-Benz, the world's most valuable premium automotive brand (source: Interbrand study, 4 Oct. 2018), and Mercedes-AMG, Mercedes-Maybach and Mercedes me, its brand portfolio includes smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses as well as the brands of Daimler Financial Services: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Daimler Truck Financial. The company is listed on the Frankfurt and Stuttgart stock exchanges (ticker symbol DAI). In 2018, the Group had a workforce of around 298,700 and sold 3.4 million vehicles. Group revenues amounted to €167.4 billion and Group EBIT to €11.1 billion.