Mercedes-Benz sells more than 560,000 vehicles worldwide in Q1 2019

  • Mercedes-Benz delivered 227,644 vehicles worldwide in March (-4.1%).
  • In China, the strongest-selling quarter of all time was achieved with sales of 174,343 Mercedes-Benz cars (+2.6%).
  • In March, the global sales of the new A-Class set a new record for the first quarter with an increase of 25.6%.
  • Last month, sales of the new B-Class once again increased in Europe (+5.3%) with a growth in Germany, the UK, France and Spain among other countries.
  • “We are delighted with the best quarter ever for Mercedes-Benz in China and the successful market launch of the new B-Class in Europe. The first three months of the year were challenging worldwide due to the ongoing model changes for SUVs and compact cars,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.

Stuttgart – Mercedes-Benz closed the first quarter of 2019 with 560,873 passenger cars sold worldwide (-5.6%). For the third year in a row, sales in the first quarter were therefore well over 550,000 units. In March, 227,644 vehicles with the three-pointed star were delivered to customers all over the world (-4.1%). The first three months of the year featured important model changes in the highest-volume SUV and compact-car segments. The company expects an increasing vehicle availability in the next months and therefore global sales to increase slightly overall in 2019. Since the beginning of the year, Mercedes-Benz has maintained its market leadership in the premium segment in Germany, UK, France, Italy, Switzerland, Sweden, Portugal, Poland, Denmark, South Korea, Australia, Canada, Brazil and other markets.

“We are delighted with the best quarter ever for Mercedes-Benz in China and the successful market launch of the new B-Class in Europe. The first three months of the year were challenging worldwide due to the ongoing model changes for SUVs and compact cars,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “In the coming months, further highlights of our current model offensive at Mercedes-Benz will be launched; the CLA Coupé, for example, will be available in our showrooms in May. From the middle of the year, the ungraded generation of our very popular Midsize SUVs GLC and GLC Coupé will then be available at our dealerships.”

Mercedes-Benz unit sales by region and market

In Europe, Mercedes-Benz sold 103,155 vehicles in March (-5.6%) and as per March the sales amounted to 224,678 (-5.6%). The discontinuation of the CLA and the GLE due to the model change had an impact on unit sales in many European markets. In Germany, the region’s core market, sales of 70.542 units were achieved in the first quarter (-5.0%). In the United Kingdom, first quarter sales increased by 1.1%, while the best-ever first-quarter unit sales were achieved in France, Poland and in Denmark.

In the Asia-Pacific region, Mercedes-Benz delivered 87,509 cars to customers last month (-1.6%). Unit sales reached a new record in China, the region’s core market: 61,913 customers were delighted to receive their new Mercedes-Benz car (+5.9%). Mercedes-Benz concluded the first three months of the year, as the best quarter ever in China (+2.6%) with sales of 174,343 units. The long-wheelbase versions of the C-Class and E-Class Saloon, which are popular in the Chinese market, set new records in both March and the first quarter. Unit sales in Malaysia increased to a new all-time high for the month of March (+40.3%).

Mercedes-Benz sold in total 32,286 vehicles in the NAFTA region in March (-5.0%). In the core market, the United States, a total of 27,004 customers were delighted to receive their new model with the three-pointed star last month (-4.9%). At the end of the first quarter, deliveries in the USA amounted to 71,171 units (-9.3%). In Mexico sales increased by 1.1% in March.

Mercedes-Benz unit sales by model

In the first quarter of 2019, more than 67,077 compact cars were handed over to customers – a new best value in March (+2.3%). Worldwide unit sales of the A-Class increased by 25.6% during the last three months. Never before so many A-Classes have been sold worldwide in the first three months of a year, as in 2019. One month after the market launch in Europe, unit sales of the new B-Class increased in Germany, UK, France, and Spain. Due to the successful market launch of the B-Class, more compact cars were sold in Europe than ever before in the first three months of a year (+5.3%).

The new C-Class Saloon and the new C-Class Estate achieved an increase in unit sales (+2.1%) with 105,708 units sold in the first quarter.  In the Asia/Pacific region, the sales of the C-Class Saloon and the C-Class Estate reached in the first three months of the year a new record level (+9.7%). In the United States unit sales of the C-Class Saloon increased by 10.6% in March and by 12.4% in the first quarter.

More than 20,000 dream cars (coupés, cabriolets and roadsters) from Mercedes-Benz were delivered in March to customers worldwide (+1.9%). Sales of the CLS Coupé continued to grow, with strong increases in March and the first quarter.

smart

Since the beginning of the year, 27,048 customers worldwide were happy to receive a new two- or four-door urban microcar of the brand smart (-12.0%). In Germany, more smart models were sold than ever before in the first three months of a year than in 2019 (+11.1%). First-quarter unit sales increased also in France, Portugal and Switzerland reaching a new record for a first quarter in Portugal. At the end of March, Daimler AG and the Zhejiang Geely Holding Group announced the establishment of a global 50:50 joint venture to further develop smart as a leading brand for electric mobility. According to the joint-venture agreement, the next smart generation will be produced in a new factory in China, with global sales to start in 2022. Until the market launch of the new models, Daimler will continue to produce the current generation of the smart EQ fortwo [combined power consumption: 20.1-12.9 kWh/100km, combined CO2 emissions: 0 g/km]* and smart EQ forfour cars [combined power consumption: 20.8-12.9 kWh/100km, CO2 emissions (combined): 0g/km]* at the plants in Hambach, France, and Novo Mesto, Slovenia.

Overview of Mercedes-Benz Cars unit sales

 

March 2019

Change in %

Year to March 2019

Change in %

Mercedes-Benz

227,644

-4.1

560,873

-5.6

smart

10,897

-17.1

27,048

-12.0

Mercedes-Benz Cars

238,541

-4.8

587.921

-5.9

 

 

 

 

 

Mercedes-Benz
unit sales in the regions/markets

 

 

 

 

Europe

103,155

-5.6

560,873

-5.6

- thereof Germany

28,127

-8.7

70,542

-5.0

Asia-Pacific

87,509

-1.6

239,996

-3.7

- thereof China

61,913

+5.9

174,343

+2.6

NAFTA

32,286

-5.0

84,111

-9.9

- thereof USA

27,004

-4.9

71,171

-9.3

 

Contact partner:
Christopher R. Springer, +49 711 17-33806, christopher_renz.springer@daimler.com
Katja Liesenfeld, +49 711 17-32972, katja.liesenfeld@daimler.com
Sofia Stauber, +49 711 17-40598, sofia.stauber@daimler.com

Further information on Daimler is available on the Internet:
www.media.daimler.com and www.daimler.com

Note:
Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies;
a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Daimler at a glance 
Daimler AG is one of the world's most successful automotive companies. With its Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services divisions, the Group is one of the leading global suppliers of premium cars and is the world's largest manufacturer of commercial vehicles over six tons. Daimler Financial Services offers financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services. The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Daimler sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation. The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire. Daimler continues to invest systematically in the development of efficient powertrains – from high-tech combustion engines and hybrid vehicles to all-electric powertrains with battery or fuel cell – with the goal of making locally emission-free driving possible in the long term. The company's efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. Daimler regards it as its aspiration and obligation to live up to its responsibility to society and the environment. Daimler sells its vehicles and services in nearly every country of the world and has production facilities in Europe, North and South America, Asia and Africa. In addition to Mercedes-Benz, the world's most valuable premium automotive brand (source: Interbrand study, 4 Oct. 2018), and Mercedes-AMG, Mercedes-Maybach and Mercedes me, its brand portfolio includes smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses as well as the brands of Daimler Financial Services: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Daimler Truck Financial. The company is listed on the Frankfurt and Stuttgart stock exchanges (ticker symbol DAI). In 2018, the Group had a workforce of around 298,700 and sold 3.4 million vehicles. Group revenues amounted to €167.4 billion and Group EBIT to €11.1 billion.

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