Mercedes-Benz has opened its newest Pop-Up Shop in Norwich’s intu Chapelfield Shopping Centre.
Customers can experience a selection of the most popular Mercedes-Benz models, such as the new B-Class which comes as standard with the innovative MBUX infotainment system and ‘Hey Mercedes’ voice recognition. In the Approved Used Zone, located outside for the first time, customers can explore the GLA compact SUV.
For motorsport fans, there is the opportunity to compete against friends and family for the fastest lap time in the Mercedes-AMG Petronas Motorsport Formula One™ zone simulator. Customers are encouraged to share their results and photos on social media using the hashtag #MBPopUp.
A dedicated EQ zone will offer customers the opportunity to explore the C-Class Coupé Hybrid and learn about the variety of electric and hybrid Mercedes-Benz models available. For the first time, customers can enjoy a selection of beverages at the Recharge Café. By presenting a Mercedes-Benz key or the Mercedes me app, customers can enjoy a free drink. For all other customers, drinks can be purchased with a £1 donation to Mercedes-Benz’s charity partner Laureus.
A variety of gifts are available to buy, including stylish watches and a selection of fragrances for men and women, as well as the latest Mercedes-AMG Petronas Motorsport Formula One™ merchandise. Customers can benefit from exclusive F1 merchandise bundle offers during race days (14th April, 28th April and May 12th).
Interactive displays in-store include the AMG sound wall and ‘magic mirror’, offering customers positive live feedback on merchandise. On Friday 19th and Saturday 20th April, children (under 14 years) can participate in an in-store Easter egg hunt.
The Norwich Pop-Up Shop is a joint venture project between Mercedes-Benz Cars UK and Group 1 Automotive, which operates five Mercedes-Benz dealerships across the UK. The store is located on the upper ground floor by the Centre’s Street entrance, adjacent to Café Rouge. Opening hours are 9am to 6pm Monday to Wednesday, 9am to 7pm Thursday, 9am to 8pm Friday and Saturday and 11am to 5pm on Sunday.
To find out more about Mercedes-Benz Cars, please visit our website:
About Mercedes-Benz in the UK
Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain.
As well as selling cars, vans, trucks, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over 3 million visitors since it opened in 2006.
The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 colleagues at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz HighPerformancePowertrains and the Mercedes AMG PETRONAS Formula 1™ team, where 1000 dedicate their work to Grand Prix Engineering.