Mercedes-Benz continues double-digit sales growth in August

  • 177,819 Mercedes-Benz cars were delivered worldwide – a new record for the month of August (+14.0%).
  • Significant growth in sales of compact cars continued in August (+28.6%).
  • Renewed year-on-year increase in worldwide deliveries of C- and E-Class Saloons in August.
  • Sales from January to August are approaching the high level of the previous year with more than 1.5 million units (-0.7%).
  • “August was the second month in succession for Mercedes-Benz in which we posted a new record for worldwide unit sales. The encouragement and loyalty of our customers are an absolutely positive signal for us in view of the current challenges for the entire industry,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.

Stuttgart. With sales of 177,819 cars in August, Mercedes-Benz posted double-digit growth (+14.0%) for the second time in succession. At the same time, a new record was set for the month of August. Double-digit sales growth in all three regions – Europe, Asia-Pacific and NAFTA – and in those regions’ core markets was achieved last month. The continuing popularity of the compact cars had a positive impact on the development of unit sales (+28.6%). Deliveries of SUVs increased in August for the first time this year due to sales stimulus from the new models (+8.7%). Furthermore, worldwide deliveries increased once again last month of saloon cars of the Mercedes-Benz C-Class (+6.7%) and E-Class (+14.7%). Sales of 1,501,405 units in the first eight months of the year by the Stuttgart-based company with the three-pointed star are approaching the high prior-year level (-0.7%).

From January until August, Mercedes-Benz maintained its market leadership in the premium segment in markets including Germany, UK, France, Belgium, Switzerland, Portugal, Sweden, Denmark, Australia, Canada and Republic of South Africa.

“August was the second month in succession for Mercedes-Benz in which we posted a new record for worldwide unit sales. The encouragement and loyalty of our customers are an absolutely positive signal for us in view of the current challenges for the entire industry,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “Since August, our customers have been able to order the third generation of the compact-car family with hybrid drive. The EQ Power for the A- and B-Class demonstrates our plug-in offensive at Mercedes-Benz. By 2020, we want to expand the range to well over 20 model variants.”

Mercedes-Benz unit sales by region and market
In August, 62,213 cars with the three-pointed star were delivered in the Europe region and a new record for the month August was set (+13.1%). Sales in Germany, the domestic market, grew by a double-digit rate, as in July, to 26,658 units (+24.3%). In the first eight months of the year, 200,340 cars with the star from the Stuttgart-based company were delivered to customers – an increase of 2.7% compared with the same period of last year. Last month was the best August of all time for unit sales in Belgium, Switzerland, Poland, Austria, Portugal and Denmark.

Sales of 82,310 cars by Mercedes-Benz in the Asia-Pacific region are higher than ever before in an August (+13.8%). From January to August, 642,603 units were delivered in the region – also a new high for the first eight months of a year (+0.5%). In China, the region’s core market, 60,134 customers were delighted to receive their new car with the star in August, which is 12.8% more than in the prior-year month. Mercedes-Benz set sales records in China in both August and the first eight months of the year: 464,226 vehicles were delivered there in the period of January to August (+4.1%). A new August record was set also in South Korea and Vietnam last month.

Sales in the NAFTA region increased by a double-digit rate for the second month in succession to 29,678 units (+20.9%). As before, a key driver of sales growth in the region is its core market, the United States, where 24,771 Mercedes-Benz cars were sold in August (+21.8%). From January to August, sales of 196,779 units approached the prior-year level
(-1.2%). Deliveries in Canada last month also increased by a double-digit percentage.

Mercedes-Benz unit sales by model
The model change for the compact cars also had a clear impact on sales in August: approximately 48,900 units of the A- and B-Class, CLA, CLA Shooting Brake and GLA were delivered last month (+28.6%). The main drivers of this growth besides the A-Class are above all the B-Class (+46.4%) and the new CLA Coupé, deliveries of which more than doubled in Europe last month. In the first eight months of the year, approximately 417,000 compact cars were sold worldwide (+9.5%). The compact cars thus set records for both August and the period of January to August.

Deliveries of the E-Class Saloon and Estate reached a new record for an August: 28,200 units sold represent an increase of 11.2% over the prior-year month. The E-Class Saloon reported sales growth worldwide of 14.7%. In China, the long-wheelbase version of the E-Class Saloon was very popular (+11.7%).

Sales in the SUV segment increased for the first time this year due to the positive impact of the model changes: approximately 61,800 units sold in August of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class represent a growth of 8.7%. The main effects of the recent model changes came from the upgraded generation of the GLC and the new GLE – both also reached a new high in August. Deliveries of the new G-Class increased by a strong double-digit rate last month and in the first eight months of this year have already surpassed the record level of full-year 2017.

smart
A total of 11,161 two-door and four-door urban microcars of the smart brand were handed over to customers worldwide last month (+31.8%). Deliveries in the Europe region, especially in Germany, France and Italy, made a key contribution to the growth in August. In the first eight months of the year, 80,490 cars were sold worldwide (-5.9%). The electric models from smart are being upgraded and will have their world premiere at the 2019 Frankfurt Motor Show.

Overview of Mercedes-Benz Cars unit sales

 

August 2019

Change in %

Year to August 2019

Change in %

Mercedes-Benz

177,819

+14.0

1,501,405

-0.7

smart

11,161

+31.8

80,490

-5.9

Mercedes-Benz Cars

188,980

+15.0

1,581,895

-1.0

 

 

 

 

 

Mercedes-Benz unit sales in the regions/markets

Europe

62,213

+13.1

593,441

-0.7

- thereof Germany

26,658

+24.3

200,340

+2.7

Asia/Pacific

82,310

+13.8

642,603

+0.5

- thereof China

60,134

+12.8

464,226

+4.1

NAFTA

29,678

+20.9

233,328

-3.1

- thereof USA

24,771

+21.8

196,779

-1.2

Contact partner:
Christopher R. Springer, +49 711 17-33806, christopher_renz.springer@daimler.com
Katja Liesenfeld, +49 711 17-32972, katja.liesenfeld@daimler.com
Sofia Stauber, +49 711 17-40598, sofia.stauber@daimler.com 

Further information on Daimler is available on the Internet:
www.media.daimler.com and www.daimler.com 

Note:
Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted. The comparative period for the percentage changes mentioned in this document is the same period of the previous year.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Daimler at a glance
Daimler AG is one of the world's most successful automotive companies.
With its Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Mobility divisions, the Group is one of the leading global suppliers of premium cars and is the world's largest manufacturer of commercial vehicles over six tons. Daimler Mobility offers financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services. The company founders,Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Daimler sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation.

The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire. Daimler continues to invest systematically in the development of efficient powertrains – from high-tech combustion engines and hybrid vehicles to all-electric powertrains with battery or fuel cell – with the goal of making locally emission-free driving possible in the long term. The company's efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. Daimler regards it as its aspiration and obligation to live up to its responsibility to society and the environment. Daimler sells its vehicles and services in nearly every country of the world and has production facilities in Europe, North and South America, Asia and Africa. In addition to Mercedes-Benz, the world's most valuable premium automotive brand (source: Interbrand study, 4 Oct. 2018), and Mercedes-AMG, Mercedes-Maybach and Mercedes me, its brand portfolio includes smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses as well as the brands of Daimler Mobility: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Daimler Truck Financial. The company is listed on the Frankfurt and Stuttgart stock exchanges (ticker symbol DAI). In 2018, the Group had a workforce of around 298,700 and sold 3.4 million vehicles. Group revenues amounted to €167.4 billion and Group EBIT to €11.1 billion.

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