Mercedes-Benz Cars UK has opened its latest Pop-Up Shop in St Albans’ The Maltings shopping centre.
Shoppers in St Albans can experience a selection of the very latest Mercedes-Benz models, including the all-electric EQC, Mercedes-AMG A35 and CLA Shooting Brake, with experts on-hand to answer questions about the whole range. The Approved Used Zone will also feature the best selling GLA and C-Class Cabriolet.
Motorsport fans can compete for the best lap time within a replica Mercedes-AMG Petronas Motorsport Formula One™ car converted into a race-simulator. There is also a wide range of official Formula One™ team merchandise and Mercedes-Benz Collection items available to buy including key rings and baseball caps.
Customers have the chance to interact with the “magic mirror cap wall” which gives the latest information on special edition items. In addition, customers are able to experience the roar of the Mercedes-AMG engines at the click of a button thanks to the interactive AMG sound wall.
Children will also have the chance to take part in a trick or treat treasure hunt to find pumpkins hidden in store and win a spooky sweet treat over the Halloween period.
Current customers who present their Mercedes car key or show their MercedesMe app will receive exclusive offers as well as free hot and cold drinks. These will also be on sale in-store with all proceeds donated to Mercedes-Benz charity partner Laureus.
The St Albans Pop-Up Shop is a joint project between Mercedes-Benz Cars UK and L&L Automotive, operating in Hertford, Stevenage and Bishop’s Stortford. The shop is opposite H&M and TK Maxx and is open from 9am-6pm Monday to Saturday and 10am-5pm Sundays.
Over 1.9 million customers have visited Mercedes-Benz Pop-Up shops since the first shop opened in October 2015.
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About Mercedes-Benz in the UK
Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain.
As well as selling cars, vans, trucks, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over 3 million visitors since it opened in 2006.
The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 colleagues at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz High Performance Powertrains and the Mercedes AMG PETRONAS Formula 1™ team, where 1000 employees dedicate their work to Grand Prix Engineering.