Mercedes-Benz continues worldwide growth in unit sales at the beginning of fourth quarter

  • Last month, Mercedes-Benz surpassed its previous bestselling October with deliveries of 199,293 cars (+4.9%).
  • From January to October, a total of 1,924,536 vehicles were sold and worldwide deliveries increased by 1.0% compared with the same period of last year.
  • In China, the biggest market for Mercedes-Benz, record unit sales were achieved in both October and the first ten months of the year.
  • “We are satisfied with the unit sales achieved by Mercedes-Benz at the beginning of the fourth quarter, also in the context of the high prior-year basis. In view of the challenging environment for the entire industry, we can be proud of the impulses provided by our product offensive. And we are delighted with the positive feedback from customers on our new models,” stated Britta Seeger, Member of the Board of Management of Mercedes-Benz AG responsible for Marketing & Sales.

Stuttgart. Mercedes-Benz sold 199,293 cars worldwide in October, thus surpassing the prior-year month, which had been the bestselling October for the brand with the three-pointed star, by more than 9,000 units (+4.9%). The growth in October was largely driven by the new A-Class Saloon and the new GLC. The C-Class Saloon and Estate also boosted unit sales once again last month. Deliveries by Mercedes-Benz increased again in the months of January to October: sales of 1,924,536 cars with the star were 1.0% higher than in the prior-year period.

In the first ten months of the year, Mercedes-Benz maintained its market leadership in the premium segment in markets including Germany, UK, France, Spain, Belgium, Switzerland, Poland, Portugal, Denmark, Turkey, South Korea, Australia, Thailand, Canada, Republic of South Africa and other markets.

“We are satisfied with the unit sales achieved by Mercedes-Benz at the beginning of the fourth quarter, also in the context of the high prior-year basis. In view of the challenging environment for the entire industry, we can be proud of the impulses provided by our product offensive. And we are delighted with the positive feedback from customers on our new models,” stated Britta Seeger, Member of the Board of Management of Mercedes-Benz AG responsible for Marketing & Sales. “In addition to the new compact cars, our new SUVs are also extremely popular: With the GLC and the GLC Coupé, we actually set a new record for an October. This means that the GLC is well on its way to become the bestselling SUV in the Mercedes-Benz portfolio once again in 2019.”

Mercedes-Benz unit sales by region and market

A total of 81,017 Mercedes-Benz cars were delivered in the Europe region in October – a new October record (+1.3%). From January to October, unit sales in the region increased by 0.6%. In the core market of Germany, deliveries increased by 5.3% to the number of 30,763 vehicles. This means that in the first ten months of the year, unit sales in Germany were significantly higher than in the prior-year period with a plus of 5.0%. In Poland, Sweden, Portugal, Denmark and Hungary, new records were set for unit sales in an October.

In the Asia-Pacific region, Mercedes-Benz posted best ever sales in October; deliveries increased by 10.9% to 80,312 units sold. A key driver once again was China, the region’s core market. With 57,142 Mercedes-Benz cars sold in October (+13.8%) and 583,032 from January to October (+5.8%), two new records were set for unit sales. In addition, in South Korea, more Mercedes-Benz cars were sold than ever before in an October.

Unit sales in the NAFTA region increased slightly in October compared with the prior-year month to the number of 33,264 cars (+1.5%). In the United States, the region’s core market, sales were also slightly higher than in October last year with a total of 27,867 units delivered (+1.2%). As in September, deliveries in Canada increased once again in October.

Mercedes-Benz unit sales by model

Sales of compact cars remained at record levels both in October and in the first ten months of the year: 546,100 units of the A- and B-Class, CLA Coupé, CLA Shooting Brake and GLA were delivered in the first ten months of this year (+9.8%), and deliveries in this segment increased last month by 3.3%. Within this category, worldwide sales were driven in particular by the A-Class Saloon. The sales of the new CLA Coupé also had a positive effect, among other things with two-digit growth in Europe.

Worldwide deliveries of the C-Class Saloon and Estate increased in October by 6.5% to 31,800 units, and deliveries of 335,100 units in the first ten months of the year were also higher than in the prior-year period (+1.3%). The long-wheelbase version of the C-Class Saloon posted new records both last month and from January to October. Overall, the C-Class has been the bestselling model from Mercedes-Benz for more than ten years.

A new record was achieved in the SUV segment for October: More than 69,500 units of GLA, GLC, GLC Coupé, GLS and G-Class were in line with a sales increase of 2.2% last month. In particular, the new GLC and GLC Coupé, the GLE and the G-Class have achieved double-digit growth. The new GLC and the GLC Coupé also reached a new record value for deliveries in October.In particular, the new GLC and GLC Coupé, the GLE and the G-Class have achieved double-digit growth. The new GLC and GLC Coupe also recorded a new maximum value for deliveries in October.

smart

From January to October, 96,245 vehicles of the smart brand were delivered worldwide (-10.5%). Unit sales in Germany, France and Austria in the first ten months of the year were once again significantly higher than in the prior-year period. With the current generation of smart’s two-door and four-door urban microcars, the development of unit sales was affected in October by lifecycle factors due to the upcoming model update that was presented at the Frankfurt Motor Show in September, in combination with very high unit sales in the prior-year period.

 

Overview of Mercedes-Benz Cars unit sales

 

October 2019

Change in %

Jan. – Oct. 2019

Change in %

Mercedes-Benz

199,293

+4.9

1,924,536

+1.0

smart

8,469

-24.4

96,245

-10.5

Mercedes-Benz Cars

207,762

+3.2

2,020,781

+0.4

 

 

 

 

 

Mercedes-Benz unit sales in the regions/markets

 

 

 

 

Europe

81,017

+1,3

773,550

+0,6

- thereof Germany

30,763

+5.3

259,500

+5.0

Asia-Pacific

80,312

+10.9

811,591

+3.1

- thereof China

57,142

+13.8

583,032

+5.8

NAFTA

33,264

+1.5

298,411

-2.1

- thereof USA

27,867

+1.2

252,079

-0.3

 

Contact:

Christopher R. Springer, +49 176 30969888, christopher_renz.springer@daimler.com
Katja Liesenfeld, +49 160 8621488, katja.liesenfeld@daimler.com
Sofia Stauber, +49 711 17-55139, sofia.stauber@daimler.com

Further information about Mercedes-Benz is available at www.mercedes-benz.com. Press information and digital services for journalists and multipliers can be found on our Mercedes me media online platform at media.mercedes-benz.com as well as on our Daimler global media site at media.daimler.com. Learn more about current topics and events related to Mercedes-Benz Cars & Vans on our @MB_Press Twitter channel at www.twitter.com/MB_Press.

Note:

Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted. The comparative period for the percentage changes mentioned in this document is the same period of the previous year.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies;  a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which the Mercedes-Benz AG holds a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which are described under the heading “Risk and Opportunity Report” in the current Annual Report of Daimler AG. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. The Mercedes-Benz AG does not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Mercedes-Benz AG at a glance

Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with 175,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, autonomous driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me - as well as the smart brand, and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2018 it sold more than 2.3 million cars and over 420,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and the society as a whole. The basis for this is the sustainable business strategy of Daimler in which the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

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