Not for publication - Digital world premiere: Today Mercedes-Benz presents the new GLA at Mercedes me media

Stuttgart.  For the first time in its history, Mercedes-Benz is presenting a car at a purely digital world premiere: the new Mercedes-Benz GLA will celebrate its first presentation to the world public on the communication platform Mercedes me media. Those interested can view the world premiere today from 1.00 p.m. GMT at, wherever they happen to be at the time.

We recommend that media guests register with Mercedes me media in order to benefit from added features including multi-angle views and a live transcript feed. The new model will be presented by Ola Källenius, Chairman of Daimler AG and Mercedes-Benz AG, and Gorden Wagener, Chief Design Officer Daimler Group.

Koert Groeneveld, +49 160 86 147 47,
Markus Nast, +49 160 86 803 38,

Further information about Mercedes-Benz is available at
Press Information and Digital Services for journalists and multiplicators can be found
on our Mercedes me media online platform at
and on our Daimler Global Media Site at
Learn more about current topics and events related to Mercedes-Benz Cars & Vans
on our @MB_Press Twitter channel at

Mercedes-Benz AG at a glance
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with 175,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, autonomous driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me, as well as the smart brand and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2018 it sold more than 2.3 million cars and over 420,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of Daimler. With this, the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

Mercedes-Benz AG, 70546 Stuttgart, Germany
Tel. no. +49 711 17 - 0, Fax +49 711 17 - 22244, , 
Registered Office and Court of Registry: Stuttgart; HRB No. 762873
Chairman of the Supervisory Board: Manfred Bischoff
Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sajjad Khan, Sabine Kohleisen,
Frank Lindenberg, Markus Schäfer, Britta Seeger

For more information you can contact:

Debbie Hull
Communications Director
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 301313
M: +44 (0) 7841 451444

Andrew Dean
PR Manager
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 245837
M: +44 (0) 7789 942898

Rachel Goodwin
Senior Press Officer
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 245932
M: +44 (0) 7342 066776

Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 301330
M: +44 (0) 7769 640719

Jo Watkins
Digital Press Officer
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 301115
M: +44 (0) 7834 198747

Kate Price
Press Fleet Coordinator
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 245348
M: +44 (0) 7850 063396

Nicole Campbell
PA to the Communications Director
Mercedes-Benz Cars UK Ltd.
T: +44 (0)1908 245615
M: +44 (0) 7594 091169

Jane Holmes
Press Fleet Coordinator
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 245341
M: +44 (0) 7787 187910

Jessica Turvey
Corporate Communications Intern
Mercedes-Benz Cars UK Ltd.
T: +44 (0)1908 245342
M: +44 (0) 7597 115482


About Mercedes-Benz Cars in the UK
Mercedes-Benz Cars UK is the sales and marketing organisation responsible for all Mercedes-Benz Cars and services in Britain (including smart). 

As well as selling cars, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over 3 million visitors since it opened in 2006.

The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz High Performance Powertrains and the Mercedes-AMG Petronas Motorsport Formula 1™ team.

Mercedes-AMG was founded as AMG in 1967 by two former Daimler-Benz motor sport engineers, Hans Werner Aufrecht and Erhard Melcher. The company forged its reputation on the racetrack, from the legendary ‘Red Pig’ to the 190 race car, which won over 50 DTM victories between 1988 and 1993 to the latest GT3, which took the first four places at the 2016 Nürburgring 24-hour race. AMG is also synonymous with powerful, bespoke road cars, with a model range encompassing hatchbacks, saloons, estates and SUVs, as well as coupés, including the GT series. Today, over 1,100 employees work for Mercedes-AMG in Affalterbach, and in 2016 the brand delivered almost 100,000 vehicles worldwide.