Inspired by the future: The VISION AVTR

Mercedes-Benz VISION AVTR

The Highlights

Partnership:

Mercedes-Benz VISION AVTR – inspired by AVATAR: The name of the groundbreaking concept vehicle stands not only for the close collaboration in developing the showcar together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION. This concept vehicle embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future.

Mercedes-Benz VISION AVTR – inspired by AVATAR is the result of an unprecedented global partnership between one of the most innovative brands in the entertainment industry and the eighth most valuable brand in the world, Mercedes-Benz.

Inspired by the world of Pandora – the VISION AVTR shows a completely new interaction between human, machine and nature. 

Design and UX

Fusion of interior and exterior: The holistic concept of the VISION AVTR combines the design disciplines interior, exterior and UX on an unprecedented scale. The distinctive inside-out design structure combines inside and outside into an emotional whole and was inspired by several creatures from the movie AVATAR. With its stretched "One Bow" design and organic design language, the VISION AVTR offers a visionary outlook on the design of the future.

Biometric connection: Instead of a conventional steering wheel, the multifunctional control element in the center console allows human and machine to merge. By placing the hand on the control unit, the interior comes to life and the vehicle recognizes the driver by his or her heartbeat and breathing.

Immersive experience space: By simply lifting the hand, a menu selection is projected onto the palm of the hand, through which the passenger can intuitively choose between different functionalities. For example, real-time 3D graphics can be used to explore the fictional world of Pandora from different perspectives. The curved display module creates the visual connection between passengers and the outside world.

Sustainability and Drive

Organic battery technology made of recyclable materials: For the first time, the VISION AVTR concept vehicle is using a revolutionary battery technology based on graphene-based organic cell chemistry that is completely free of rare earths and metals. The materials of the battery are compostable and therefore completely recyclable. In this way, electric mobility becomes independent of fossil resources. As a result, Mercedes-Benz underlines the high relevance of a future circular economy in the raw materials sector.

The vehicle as a living creature: The 33 "bionic flaps" on the back of the vehicle are reminiscent of scales of reptiles. They can communicate with the driver and through the driver with their outside world through naturally flowing movements in subtle gestures. Due to the possibility to drive the front and rear axles in the same or opposite direction, the VISION AVTR can move sideways by approx. 30 degrees, in contrast to conventional vehicles. The so-called "crab movement" gives the concept vehicle an animal-like appearance even in its movement.

Sustainable materials: The seats of the VISION AVTR are refined by vegan DINAMICA®leather. DINAMICA® is the first and only microfiber that guarantees environmental sustainability throughout the entire production cycle. The floor is decorated with an innovative wood called Karuun®. The raw material for Karuun (Rattan) grows very fast as a natural raw material and is harvested by hand in Indonesia. The material gives the interior warmth and radiates naturalness.

Experience the entire press conference of the world premiere of the VISION AVTR from
January 6, 2020 in Las Vegas/USA as a video-on-demand in the CES 2020 event special on Mercedes me media:
https://media.mercedes-benz.com/CES2020

Further information about Mercedes-Benz is available at www.mercedes-benz.com.
Press Information and Digital Services for journalists and multiplicators can be found
on our Mercedes me media online platform at https://media.mercedes-benz.com/
and on our Daimler Global Media Site at www.media.daimler.com.
Learn more about current topics and events related to Mercedes-Benz Cars & Vans
on our @MB_Press Twitter channel at www.twitter.com/MB_Press.

Mercedes-Benz AG at a glance
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with 175,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, autonomous driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me, as well as the smart brand and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2018 it sold more than 2.3 million cars and over 420,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of Daimler. With this, the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

For more information you can contact:

Debbie Hull
Communications Director
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 301313
M: +44 (0) 7841 451444

Andrew Dean
PR Manager
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 245837
M: +44 (0) 7789 942898

Rachel Goodwin
Senior Press Officer
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 245932
M: +44 (0) 7342 066776

Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Communications
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 301330
M: +44 (0) 7769 640719

Jo Watkins
Digital Press Officer
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 301115
M: +44 (0) 7834 198747

Kate Price
Press Fleet Coordinator
Mercedes-Benz Cars UK Ltd.
T: +44 (0) 1908 245348
M: +44 (0) 7850 063396

About Mercedes-Benz Cars UK

Mercedes-Benz Cars UK is the sales and marketing organisation responsible for all Mercedes-Benz Cars and services in Britain (including smart). 

As well as selling cars, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey.  Mercedes-Benz World has welcomed over three million visitors since it opened in 2006.

The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz High Performance Powertrains and the Mercedes-AMG Petronas Motorsport Formula 1™ team.

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

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Large 7000 x 2995 3.7 MB
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Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

Added: Jan 7, 2020 ID: 35040

Small 1500 x 1000 0.8 MB
Medium 3500 x 2333 4.1 MB
Large 11608 x 7739 14.1 MB
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Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

Added: Jan 7, 2020 ID: 35039

Small 1500 x 1000 0.8 MB
Medium 3500 x 2333 4.0 MB
Large 9621 x 6414 10.0 MB
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Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

Added: Jan 7, 2020 ID: 35038

Small 1500 x 1000 0.6 MB
Medium 3500 x 2333 2.9 MB
Large 11607 x 7738 11.5 MB
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Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

Added: Jan 7, 2020 ID: 35037

Small 1500 x 1000 0.7 MB
Medium 3500 x 2333 3.4 MB
Large 10726 x 7151 12.5 MB
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Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

Added: Jan 7, 2020 ID: 35036

Small 1500 x 1004 0.6 MB
Medium 3500 x 2344 2.5 MB
Large 13000 x 8708 10.5 MB
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Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

Added: Jan 7, 2020 ID: 35035

Small 1500 x 1000 0.6 MB
Medium 3500 x 2333 2.9 MB
Large 11178 x 7452 9.6 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

Mercedes-Benz VISION AVTR

Mercedes-Benz VISION AVTR

Added: Jan 7, 2020 ID: 35034

Small 1500 x 1000 0.7 MB
Medium 3500 x 2333 3.2 MB
Large 11608 x 7739 10.2 MB
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Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.