Sytner North East has been awarded the title of Mercedes-Benz Retailer of the Year. The trophy was handed over at an exclusive ceremony which took place at Mercedes-Benz World in Weybridge, Surrey on Saturday night.
Sytner North East – which has sites in Newcastle upon Tyne, Sunderland, Teesside and Carlisle – was chosen thanks to its outstanding performance in every area of the business. This includes Customer Service, Used Car Sales, Workshop Retail Hours and Customer Retention.
Gary Savage, Managing Director, Mercedes-Benz Cars UK, said: “Our retail partners are a vital part of our success in the UK. Without their hard work we wouldn’t have finished 2019 as the third largest manufacturer in the UK, and the number one premium manufacturer.
He continued: “We – as an industry – are experiencing a real level of change, and I’m very proud to see our Retailers embrace these challenges and continue to offer our customers an exceptional experience.”
The smart Retailer of the Year accolade goes to Exeter-based City West.
Other winners on the evening include Lookers Sussex for Loyalty Team of the Year; Western Automobile Company won Workshop 2020 of the Year; Charles Newman from Mercedes-Benz of Watford was named Apprentice of the Year; Fleet Team of the Year went to Sytner West; Marshall North West won
Mercedes-AMG Sales Team of the Year; Lancaster got Used Car Sales Team of the Year; Customer Experience Team of the Year was Isaac Agnew; Sandown Surrey and Hampshire was awarded Aftersales Team of the Year; JCT 600 won the New Car Sales Team of the Year title; Sinclair won Digital Engagement of the Year; while Martin Casha was given The Le Roy Muntingh Outstanding Contribution Award.
In 2019, Mercedes-Benz sold over 171,000 cars in the UK – with a market share of 7.4 per cent.
About Mercedes-Benz Cars UK
Mercedes-Benz Cars UK is the sales and marketing organisation responsible for all Mercedes-Benz Cars and services in Britain (including smart).
As well as selling cars, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over three million visitors since it opened in 2006.
The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz High Performance Powertrains and the Mercedes-AMG Petronas Motorsport Formula 1™ team.