Mercedes-Benz continues its long-standing relationship with London Fashion Week, as official car sponsor.
From Friday 15th to Tuesday 19th September, Mercedes-Benz will move UK and international media, bloggers, celebrities, buyers and designers around the capital to curated shopping galleries from over 150 international and British brands, catwalk shows, industry talks and style presentations. This season, the fashion fleet includes the iconic Mercedes-Benz G-Class.
The show-stopping fleet of coloured Mercedes-Benz G-Class models includes the Mercedes-AMG G 63, marking the 50 Years of AMG.
The iconic G-Class is also the star of the Mercedes-Benz London Fashion Week social campaign. Mercedes-Benz has teamed up with music artist Ella Eyre, TV presenters Maya Jama and Laura Jackson and British Vogue’s Sarah Harris, to create a social campaign with a difference – ‘Style Match’.
A bespoke photoshoot featuring four G-Classes shows each model in a different theme: ’Off-Road’, ‘On-Road’, ‘Heritage’ and ‘Design’.
Set against the backdrop of Hoxton Docks, Ella Eyre brings to life the ‘Off-Road’ ruggedness, in a camouflaged jumpsuit accompanied by the striking Designo Night Black Magno G-Class.
Maya Jama, reveals her take on street style at Welbeck Street car park, reflecting the ‘On-Road’ performance and durability of the Galactic Beam purple G-Class.
Shot in front of the Serpentine Pavilion in Kensington Gardens, Sarah Harris’ trademark look of jeans and leather jacket epitomises the originality and ‘Heritage’ of the Polar White G-Class.
Photographed in Shoreditch, Laura Jackson highlights the distinctive and angular look of the Mauritius Blue G-Class with a bold geometric inspired outfit.
The campaign will go live on @mercedesbenzuk from 15th September, with new content released daily over London Fashion Week.
Mercedes-Benz is synonymous with style, design and glamour, and a perfect fit as car sponsor for London Fashion Week. The guiding principles in the creation of every car remain the same, making modern luxury attainable: combining tradition with cutting-edge innovation and advanced technology, and approaching everything with energy, integrity, effortless style and passion.
Notes to editors:
About Mercedes-Benz in the UK
Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain.
As well as selling cars, vans, trucks, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over 3 million visitors since it opened in 2006.
The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 colleagues at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz HighPerformancePowertrains and the Mercedes AMG PETRONAS Formula 1™ team, where 1000 dedicate their work to Grand Prix Engineering.
Mercedes-AMG was founded as AMG in 1967 by two former Daimler-Benz motor sport engineers, Hans Werner Aufrecht and Erhard Melcher. The company forged its reputation on the racetrack, from the legendary ‘Red Pig’ to the 190 race car, which won over 50 DTM victories between 1988 and 1993 to the latest GT3, which took the first four places at the 2016 Nürburgring 24-hour race. AMG is also synonymous with powerful, bespoke road cars, with a model range encompassing hatchbacks, saloons, estates and SUVs, as well as coupés, including the GT series. Today, over 1,100 employees work for Mercedes-AMG in Affalterbach, and in 2016 the brand delivered almost 100,000 vehicles worldwide.