Inspired by the future: The VISION AVTR
Mercedes-Benz VISION AVTR – inspired by AVATAR: The name of the groundbreaking concept vehicle stands not only for the close collaboration in...
Mercedes-Benz VISION AVTR – inspired by AVATAR: The name of the groundbreaking concept vehicle stands not only for the close collaboration in developing the showcar together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION. This concept vehicle embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future.
Mercedes-Benz VISION AVTR – inspired by AVATAR is the result of an unprecedented global partnership between one of the most innovative brands in the entertainment industry and the eighth most valuable brand in the world, Mercedes-Benz.
Inspired by the world of Pandora – the VISION AVTR shows a completely new interaction between human, machine and nature.
Design and UX
Fusion of interior and exterior: The holistic concept of the VISION AVTR combines the design disciplines interior, exterior and UX on an unprecedented scale. The distinctive inside-out design structure combines inside and outside into an emotional whole and was inspired by several creatures from the movie AVATAR. With its stretched "One Bow" design and organic design language, the VISION AVTR offers a visionary outlook on the design of the future.
Biometric connection: Instead of a conventional steering wheel, the multifunctional control element in the center console allows human and machine to merge. By placing the hand on the control unit, the interior comes to life and the vehicle recognizes the driver by his or her heartbeat and breathing.
Immersive experience space: By simply lifting the hand, a menu selection is projected onto the palm of the hand, through which the passenger can intuitively choose between different functionalities. For example, real-time 3D graphics can be used to explore the fictional world of Pandora from different perspectives. The curved display module creates the visual connection between passengers and the outside world.