Mercedes-Benz starts second quarter with a new record and more than 192,000 cars sold

  • April sales by Mercedes-Benz reached a new high of more than 192,000 units (+6.6%).
  • Record unit sales in April of more than 68,000 SUVs delivered (+14.0%)
  • New record in Asia-Pacific: more than 80,000 cars sold and growth of 17.2%
  • Demand for electric smart models in Europe higher than ever before

Stuttgart – In the first three months of this year, Mercedes-Benz posted its strongest-selling quarter of all time and defended its top position in the premium segment. The company with the three-pointed star smoothly continued with this successful start to the year in April: 192,558 cars were delivered to customers around the world (+6.6%), more than ever before at the beginning of a second quarter. Unit sales in the first four months of the year increased to the new high of 786,862 vehicles sold with the three-pointed star (+6.2%). For 62 months in a row, Mercedes-Benz has now posted continuous growth. In several markets, Mercedes-Benz was the premium brand with the most new registrations in April, including Germany, Spain, Sweden, South Korea, Australia, USA, Mexico and Brazil.

“After our most successful quarter, we are keeping up the pace. More than 192,000 Mercedes-Benz vehicles sold in April means not only a growth of 6.6%, but also a new sales record,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “At the trade fair in Beijing in April, we presented the long-wheelbase version of the A-Class Sedan, the sixth model in our family of compact cars. Since last weekend, the new A-Class Compact Sedan has been in the showrooms in Europe. These models are continuing the success story of the compact cars, of which six million have already been delivered to customers.”

Mercedes-Benz unit sales by region and market

In Europe, Mercedes-Benz posted a new record for unit sales in the first four months of a year and delivered 312,966 cars to its customers (+1.2%). In April, sales of 74,835 units were close to the prior-year level. One third of all deliveries went to Germany, the biggest European market (25,303 units, +3.0%). Thanks to virtual reality, a visit to a dealership in the domestic market takes on a new dimension: Mercedes-Benz makes it possible for visitors to don virtual reality goggles and experience their vehicle of choice in all manner of configurations in real time, thanks to 3D technology. With the 3D augmented-reality app Mercedes cAR, customers and prospective buyers can individually configure their vehicle of choice on a smartphone or tablet, and view it in every detail in a unique, three-dimensional resolution. The brand achieved new records in the first four months also in Spain, Sweden, Poland and Portugal – never before were so many cars sold there in this period. Mercedes-Benz also posted the best four months in the emerging market Hungary and achieved a significant double-digit sales growth.

Mercedes-Benz once again achieved double-digit growth in the Asia-Pacific region: With deliveries of 80,243 units, unit sales in April increased to a new record (+17.2%). The biggest contribution to growth came from China, where the number of delivered cars rose by 20.1% to 57,221 units last month. For the first time, the 200,000 mark in unit sales was passed in China within just four months (227,153 units, +18.0%). More than two thirds of all Mercedes-Benz cars sold there were also produced locally. Mercedes-Benz achieved best-ever figures in the first four months of the year also in South Korea, India, Thailand and Malaysia.

In the NAFTA region, Mercedes-Benz delivered 126,518 cars to customers in the first four months of the year – more than ever before in that period (+0.3%). In April, the brand with the three-pointed star delivered more vehicles in the region than in the prior-year month (33,143 units, +3.4%). In the USA, unit sales increased by 1.0% last month and 27,207 customers were delighted to receive their new Mercedes-Benz. Mercedes-Benz USA und Mercedes-Benz Financial Services USA LLC announced the launch of the “Mercedes-Benz Collection,” a subscription service for premium automobiles allowing customers to swap between different vehicles depending on their needs and lifestyles. In cooperation with the Mercedes-Benz dealerships, the service will start in June as a pilot project in two markets: Nashville, TN and Philadelphia, PA. In Canada (+7.4%) and Mexico (+44.2%), Mercedes-Benz actually posted best-ever sales for April.

Mercedes-Benz unit sales by model

In April, 68,129 Mercedes-Benz SUVs were sold, which is 14.0% more than in the prior-year month. The new record mainly reflects the strong demand for the GLC, which sales rose by 37.2% in April. Along with the GLC, the GLA is one of the bestselling models in the Mercedes-Benz SUV segment.

The S-Class Sedan recorded a 26.1% increase in unit sales at the beginning of the fourth quarter. 6,977 units of the Mercedes-Benz flagship were delivered in April. Sales of the Mercedes-Maybach rose to a new high last month. At “Auto China 2018” in Beijing, Mercedes-Benz presented the Vision Mercedes-Maybach Ultimate Luxury. The design of the crossover, based on an exclusive high-end saloon and an SUV, follows the philosophy of Sensual Purity.

The A-Class model change is now taking place. Nevertheless, more than 46,000 units of the compact models were delivered to customers worldwide in April. Since the beginning of the year, sales of more than 197,000 units of the A- and B-Class, the CLA, CLA Shooting Brake and GLA were actually above the prior-year level (+0.2%). The new A-Class Compact Sedan has been produced at the plant in Rastatt (Germany) since April and deliveries to customers in Europe started at the beginning of May. Recently, the sixth compact model was presented in Beijing: The new A-Cass Sedan with a long wheelbase is specially tailored to the needs of Chinese customers and is the sixth compact model in the Mercedes-Benz portfolio. The compact-car family will grow to a total of eight models.

smart

The current generation of the smart fortwo has been on the market for four years now. For the third consecutive year, more than 40,000 smart models were sold to customers all over the world in the first four months. In April, the smart brand handed over 10,128 of the smart fortwo and forfour to customers (-7.5%). In Germany, the biggest individual market, the brand increased its unit sales last month. The electric smart models are extremely well received in Europe – never before were more units of these models sold in the first four months of a year.

Overview of sales by Mercedes-Benz Cars

 

April 2018

Change in %

Jan. – Apr. 2018

Change in %

Mercedes-Benz

192,558

+6.6

786,862

+6.2

smart

10,128

-7.5

40,854

-9.4

Mercedes-Benz Cars

202,686

+5.8

827,716

+5.3

 

 

 

 

 

Mercedes-Benz unit sales in the region/market

 

 

 

 

Europe

74,835

-1.4

312,966

+1.2

- thereof Germany

25,303

+3.0

99,565

+4.6

Asia-Pacific

80,243

+17.2

329,349

+14.4

- thereof China

57,221

+20.1

227,153

+18.0

NAFTA

33,143

+3.4

126,518

+0.3

- thereof USA

27,207

+1.0

105,681

-0.4

 

Contact:

Nora Sterzinger, +49 711 17-33806, nora.sterzinger@daimler.com
Katja Liesenfeld, +49 711 17-32972, katja.liesenfeld@daimler.com
Sofia Stauber, +49 711 17-40598, sofia.stauber@daimler.com

Further information from Daimler is available at:
www.media.daimler.com  and www.daimler.com

Note:
Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments.
With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drive trains with the long-term goal of locally emission-free driving: from hightech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study „The Anatomy of Growth“, 10/5/2016), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2017, the Group sold around 3.3 million vehicles and employed a workforce of more than 289,300 people. With application of IFRS 15 and IFRS 9 in financial year 2017, Group revenue would have amounted to €164.2 billion and Group EBIT would have amounted to €14.3 billion. Before application of IFRS 15 and 9, Group revenue in 2017 amounted to €164.3 billion and Group EBIT amounted to €14.7 billion, as previously reported.

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