Mercedes-Benz delivers more than 195,000 vehicles worldwide in May

  • Mercedes-Benz sold 195,690 cars last month (-1.3%).
  • From January to May, 938,499 vehicles with the star were delivered (-4.7%).
  • Despite a challenging market environment, Mercedes-Benz increased its unit sales in May in many markets, including Germany, the United Kingdom, France, Spain, Italy, Belgium, Switzerland, the United States and South Korea.
  • A new May record for sales of compact cars: more than 58,000 units were delivered last month (+10.0%).
  • In May, the new CLA Coupé was launched in Europe and achieved an increase in sales of +8.5% in the region.


Stuttgart. Mercedes-Benz sold 195,690 vehicles worldwide in May (-1.3%). The sales success of the new A-Class and the new CLA Coupé, which was launched in Europe in May, had a positive effect last month. In a highly competitive market environment worldwide, the new compact-car models in particular generated sales momentum in many key markets. Nonetheless, ongoing model changes in the highest-volume SUV segment had a dampening impact on total unit sales in May. Mercedes-Benz sold 938,499 units in the first five months of the year (-4.7%). In May, Mercedes-Benz maintained its market leadership in the premium segment in markets including Germany, the United Kingdom, France, Spain, Belgium, Portugal, Denmark, Czech Republic, Finland, South Korea, Japan and Australia.

“Despite a challenging market environment and ongoing model changes, Mercedes-Benz increased its unit sales in many markets in May. We are very confident that the significant sales momentum from our model offensive will be reflected in the second half of the year, particularly with the SUVs,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “The third month in a row with worldwide growth in sales of Mercedes-Benz compact cars demonstrates the strong demand for our new models. We are very pleased with the excellent feedback, especially from our younger customers, on the launch of the new CLA Coupé in Europe, on the new A-Class and on our MBUX multimedia system.”

Mercedes-Benz unit sales by region and market
This May, deliveries in Europe were above the high level of the prior-year month: 81,762 Mercedes-Benz vehicles were sold in the region (+0.9%). The company with the three-pointed star posted a sales increase in its core market of Germany, where a total of 27,806 cars were delivered to customers in May (+5.9%). In Spain, Mercedes-Benz surpassed its unit sales of the prior-year month with a double-digit growth of 14.6%. Mercedes-Benz was also able to achieve sales growth in the past month also in the markets of the United Kingdom, France, Italy, Belgium, Switzerland, Poland, Portugal and Hungary.

In the Asia-Pacific region, 77,694 cars were sold with the star (-2.2%). Deliveries in May in China, the region’s core market, were slightly below the strong prior-year month with a total of 55,589 vehicles handed over to customers (-0.9%). In the first five months of this year, deliveries of 287,639 units were 1.6% higher than in the prior-year period. In Malaysia, unit sales increased at a double-digit rate, while a new record was set for the month of May in South Korea and Vietnam.

Mercedes-Benz sold 31,933 cars in the NAFTA region last month (-2.1%). In the region’s core market, the United States, the Stuttgart-based company with the star was able to maintain the high level of sales of the previous year and even slightly exceeded it: 27,080 customers were delighted to receive a new Mercedes-Benz automobile (+0.4%). In Mexico, deliveries of Mercedes Benz cars increased to 3.0% compared with May 2018.

Mercedes-Benz sales by model
Sales of Mercedes-Benz compact cars increased for the third month in a row: More than 58,000 A- and B-Class, CLA, CLA Shooting Brake and GLA models were sold in May (+10.0%) and global sales of the new A-Class increased by 41.1%. In the first year of full availability since its market launch in May 2018, more than 195,000 units of the new A-Class have already been sold worldwide. In Europe, deliveries of the new CLA Coupé increased by a substantial 8.5% above the prior-year level in the month of market launch. The new B-Class achieved strong sales growth in Germany, Italy, Spain, the United Kingdom, Belgium and Switzerland. 

More than 28,000 E-Class Saloon and Estate were delivered in May (-1.7%). Never before in the first five months of a year, more units of the long-wheelbase E-Class Saloon were sold as in 2019 (+17.8%). Since the market launch of the current and now tenth generation of the business saloon, about one million customers worldwide have decided to buy an
E-Class Saloon or an E-Class Estate model.

The Mercedes-Benz dream cars were well received by customers in May: approximately 16,000 coupés, convertibles and roadsters with the three-pointed star were delivered worldwide last month (+4.1%). The CLS Coupé in particular continued along its successful path: global sales nearly tripled last month compared with May 2018.

smart
In May, 11,466 two-door and four-door cars of the smart brand were delivered worldwide (-1.2%). Unit sales of smart models in Germany reached a new record level in the period of January to May with an increase of 19.7%. And unit sales of the two- and four-door urban microcars posted strong double-digit growth in the domestic market also in the month of May (+33.4%). In the Europe region, deliveries of the smart brand increased both in May and in the first five months.

Overview of Mercedes-Benz Cars unit sales

 

May 2019

Change in %

Year to May 2019

Change in %

Mercedes-Benz

195,690

-1.3

938,499

-4.7

smart

11,466

-1.2

50,087

-4.5

Mercedes-Benz Cars

207,156

-1.3

988,586

-4.7

         

Mercedes-Benz unit sales in the regions/markets

       

Europe

81,762

+0.9

377,703

-4.1

- thereof Germany

27,806

+5.9

123,318

-2.0

Asia/Pacific

77,694

-2.2

396,815

-2.9

- thereof China

55,589

-0.9

287,639

+1.6

NAFTA

31,933

-2.1

143,601

-9.8

- thereof USA

27,080

+0.4

121,200

-8.6


Contact partner:
Christopher R. Springer, +49 711 17-33806, christopher_renz.springer@daimler.com
Katja Liesenfeld, +49 711 17-32972, katja.liesenfeld@daimler.com
Sofia Stauber, +49 711 17-40598, sofia.stauber@daimler.com

Further information on Daimler is available on the Internet:
www.media.daimler.com and www.daimler.com

Note:
Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Daimler at a glance
Daimler AG is one of the world's most successful automotive companies. With its Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services divisions, the Group is one of the leading global suppliers of premium cars and is the world's largest manufacturer of commercial vehicles over six tons. Daimler Financial Services offers financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services. The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Daimler sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation.
The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire. Daimler continues to invest systematically in the development of efficient powertrains – from high-tech combustion engines and hybrid vehicles to all-electric powertrains with battery or fuel cell – with the goal of making locally emission-free driving possible in the long term. The company's efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. Daimler regards it as its aspiration and obligation to live up to its responsibility to society and the environment. Daimler sells its vehicles and services in nearly every country of the world and has production facilities in Europe, North and South America, Asia and Africa. In addition to Mercedes-Benz, the world's most valuable premium automotive brand (source: Interbrand study, 4 Oct. 2018), and Mercedes-AMG, Mercedes-Maybach and Mercedes me, its brand portfolio includes smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses as well as the brands of Daimler Financial Services: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Daimler Truck Financial. The company is listed on the Frankfurt and Stuttgart stock exchanges (ticker symbol DAI). In 2018, the Group had a workforce of around 298,700 and sold 3.4 million vehicles. Group revenues amounted to €167.4 billion and Group EBIT to €11.1 billion.

Images

Mercedes-Benz A220d AMG Line

Mercedes-Benz A220d AMG Line

Added: Jun 12, 2019 ID: 33145

Small 1500 x 1000 1.3 MB
Medium 3500 x 2333 5.8 MB
Large 3000 x 2000 3.1 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

Mercedes-Benz A220d AMG Line

Mercedes-Benz A220d AMG Line

Added: Jun 12, 2019 ID: 33146

Small 1500 x 1000 0.7 MB
Medium 3500 x 2333 3.3 MB
Large 5400 x 3600 3.9 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

Mercedes-Benz CLA Coupé

Mercedes-Benz CLA Coupé

Added: Jun 12, 2019 ID: 33147

Small 1500 x 1000 0.7 MB
Medium 3500 x 2333 3.4 MB
Large 6000 x 4000 4.6 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

Mercedes-Benz CLA Coupé

Mercedes-Benz CLA Coupé

Added: Jun 12, 2019 ID: 33148

Small 1500 x 934 0.8 MB
Medium 3500 x 2181 3.9 MB
Large 8100 x 5049 5.7 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.