Mercedes-Benz continues as number one in the premium segment despite ongoing model changes

  • In the first half of 2019, 1,134,729 cars were delivered worldwide by Mercedes-Benz (-4.6%).
  • New records were set for the second quarter and the first half of the year in France, Spain, Poland, China and Vietnam. 
  • 196,230 vehicles with the three-pointed star were handed over to customers in June (-3.7%).
  • “After a challenging first half of the year, Mercedes-Benz continues to be at the top of the premium segment. We are particularly pleased with the great popularity of the new compact models. In the third quarter, we anticipate sales momentum from the new SUVs with the star,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.

Stuttgart. After the first six months of the year, Mercedes-Benz continues to be the leader among the premium car brands in a highly competitive environment worldwide, despite ongoing model changes. From January to June, 1,134,729 cars were handed over to customers by Mercedes-Benz (-4.6%). Unit sales decreased in the first half of the year primarily due to ongoing model changes for SUVs, the brand’s segment with the largest volume. In the second quarter, Mercedes-Benz sold a total of 573,856 cars (-3.5%). Sales momentum in those three months came primarily from the new compact-car models, including the new A-Class Saloon worldwide, and the new B-Class and new CLA Coupé in Europe. In June, the Stuttgart-based company with the three-pointed star sold 196,230 vehicles (-3.7%). Mercedes-Benz maintained its market leadership in the premium segment in the first half of the year in markets including Germany, the United Kingdom, France, Switzerland, Portugal, Sweden, Denmark, Finland, Czech Republic, Luxembourg, Greece, South Korea, Japan, Australia and Canada.

“After a challenging first half of the year, Mercedes-Benz continues to be at the top of the premium segment. We are particularly pleased with the great popularity of the new compact models. In the third quarter, we anticipate sales momentum from the new SUVs with the star,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “In July, two real customer favourites will be in our showrooms: the new GLC and the GLC Coupé. The GLC, which has been the highest-volume model in our SUV portfolio for several years, comes with the latest intelligent driver assistance systems just like the GLC Coupé and is equipped with MBUX as standard.”

Mercedes-Benz unit sales by region and market
In the first half of this year, 457,595 vehicles with the three-pointed star were sold in the Europe region (-4.0%). In Germany, the domestic market, 147,351 units were sold in the first six months (-2.7%) and 24,033 cars with the star were handed over to customers in June (-6.2%). Unit sales increased last month in the United Kingdom, France, Spain, Russia, Portugal, the Netherlands and Denmark. Furthermore, Mercedes-Benz set new records for unit sales in the first half of a year in France, Spain, Poland and Denmark.

In the Asia-Pacific region, Mercedes-Benz sold 478,254 cars in the first half of the year (-3.1%). The Stuttgart-based company with the star increased its sales by 1.3% to a total of 344,657 units in China, the region’s core market, in the first six months. Deliveries in June were slightly higher than in the prior-year month, with a total of 57,018 vehicles handed over to customers in China (+0.1%). Unit sales in South Korea increased by 2.1% last month, and a new record for cars sold in the first half of a year was achieved in Vietnam.

In the NAFTA region, 30,808 vehicles were delivered last month (-4.1%). In the region’s core market, the United States, the prior-year level was reached with sales of 26,196 cars. Unit sales by Mercedes-Benz in the USA in the first half of the year totalled 147,396 vehicles
(-7.2%).

Mercedes-Benz unit sales by model
Unit sales of the compact cars from Mercedes-Benz increased in the first half of the year, with a total of 313,000 A- and B-Class, CLA, CLA Shooting Brake and GLA models sold (+4.2%). More than 57,000 compact cars sold in June represents growth of 13.7% compared with the same month of last year. Demand for the new A-Class was strong worldwide last month (+47.0%), while the new CLA Coupé also posted strong double-digit growth in Europe in the second month after its market launch there (+66.6%).

More than 206,000 units of the C-Class Saloon and Estate models were delivered to customers worldwide in the first half of the year (-1.8%). During the same period, unit sales of the long-wheelbase version of the C-Class Saloon increased by 4.7%. Unit sales of the C-Class Estate were 23.4% higher in June than in the prior-year month and increased by 3.4% in the first half of the year.

Sales of SUVs in the first six months of this year were below the high prior-year level due to model changes, with approximately 367,000 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class sold (-13.3%). Despite ongoing model changes, one third of all Mercedes-Benz cars sold worldwide in the first half of the year were SUVs. The G-Class set a new sales record in the first six months of its 40th anniversary year; deliveries actually more than doubled in June.

smart
In the first half of this year, 60,318 two-door and four-door cars of the smart brand were handed over to customers worldwide (-8.1%). In Europe, unit sales increased by 0.6% in the first six months. The smart brand enjoyed great popularity especially in Germany, with unit sales increasing by 12.8% to a new record in the first half of the year. In France and Switzerland, unit sales increased by a double-digit percentage in the first six months of this year.

Overview of Mercedes-Benz Cars unit sales

 

June 2019

Change in %

Year to June 2019

Change in %

Mercedes-Benz

196,230

-3.7

1,134,729

-4.6

Smart

10,231

-22.5

60,318

-8.1

Mercedes-Benz Cars

206,461

-4.8

1,195,047

-4.7

         

Mercedes-Benz
unit sales in the regions/markets

       

Europe 

79,892

-3.5

457,595

-4.0

- thereof Germany

24,033

-6.2

147,351

-2.7

Asia/Pacific

81,439

-3.7

478,254

-3.1

- thereof China

57,018

+0.1

344,657

+1.3

NAFTA

30,808

-4.1

174,409

-8.8

- thereof USA

26,196

0.0

147,396

-7.2

Contact partner:

Christopher R. Springer, +49 711 17-33806, christopher_renz.springer@daimler.com 
Katja Liesenfeld, +49 711 17-32972, katja.liesenfeld@daimler.com 
Sofia Stauber, +49 711 17-40598, sofia.stauber@daimler.com 

Further information on Daimler is available on the Internet:
www.media.daimler.com and www.daimler.com 

Note:
Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Daimler at a glance
Daimler AG is one of the world's most successful automotive companies. With its Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services divisions, the Group is one of the leading global suppliers of premium cars and is the world's largest manufacturer of commercial vehicles over six tons. Daimler Financial Services offers financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services. The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Daimler sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation.
The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire. Daimler continues to invest systematically in the development of efficient powertrains – from high-tech combustion engines and hybrid vehicles to all-electric powertrains with battery or fuel cell – with the goal of making locally emission-free driving possible in the long term. The company's efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. Daimler regards it as its aspiration and obligation to live up to its responsibility to society and the environment. Daimler sells its vehicles and services in nearly every country of the world and has production facilities in Europe, North and South America, Asia and Africa. In addition to Mercedes-Benz, the world's most valuable premium automotive brand (source: Interbrand study, 4 Oct. 2018), and Mercedes-AMG, Mercedes-Maybach and Mercedes me, its brand portfolio includes smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses as well as the brands of Daimler Financial Services: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Daimler Truck Financial. The company is listed on the Frankfurt and Stuttgart stock exchanges (ticker symbol DAI). In 2018, the Group had a workforce of around 298,700 and sold 3.4 million vehicles. Group revenues amounted to €167.4 billion and Group EBIT to €11.1 billion.

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